7004 BOULEVARD EAST · GUTTENBERG, NJ · 07093
PHONE 201-854-4778 · FAX 201-854-4810
rms@grandconcourse.com

Summary: High impact, solutions-based marketing and business development executive. Adept at managing both small and large budgets. Media relations-marketing accomplishments range from orchestrating public relations and advertising content for Fortune 500 companies to creating integrated Web - Broadcast - Print-branding TV show for multiple company joint venture.

Vice President Corporate Communications

• Co-creator of NBC-Interactive television programming that combines branding, information, entertainment, marketing and selling of technology, consumer electronics and home office products. Converted low rated-low demographic home shopping show into mid to upscale news/information and shopping show. 

• Direct public relations and marketing relationships between parent company (Roxy.com) and its chief partners: Federated Stores (Macys, Fingerhut), NBC-Interactive and Wall Street investment firms.  Coordinated inter-company news and image coverage with consistent cross-management messaging.

Director of Marketing/Public Relations

Philips Consumer Communications/Lucent Consumer/Philips Electronics N.A.
June 1998 - September 1999

Responsible for development and administration of worldwide marketing, public relations and media policy. Created corporate image and product themes and promoted company brands for business-to-business and trade advertising. Evaluated and selected public relations firms, advertising agencies and consultants. Managed largest global brand public relations and advertising campaign in company history. Developed and implemented crisis management plans.  

Manager of Media Relations/Technology Marketing

Consumer Division / IBM
July 1996 - September 1997

Responsible for developing and communicating key messages to consumers and analysts. Managed in-house staff and outsource public relations agencies. Shaped new image and themes for IBM’s consumer hardware, software, options and accessories divisions.  Managed technology information relations with IBM OEM partners such as Microsoft, Intel, Bose and DirecTV. Launched new lines of multimedia personal computers, PC/TV, DVD and other audio-video products, as well as entertainment, reference and enhanced learning software. Directed trade show operations for the division at Comdex, E-3 and the Consumer Electronics Show.

Editor-In-Chief

The Dealerscope Group of the North American Publishing Company
September 1993 - October 1995

Directed the editing, creation, and design of four magazines and an annual source book covering the consumer electronics, personal computing, interactive entertainment, major appliance and retail industries. Developed and launched the consumer electronics industry's first trade magazine on CD-ROM as well as the influential Dealerscope Monday newsletter.

Senior Editor/Columnist

TWICE (This Week in Consumer Electronics)
June 1991 - September 1993

Responsible for coverage of breaking news in the consumer electronics and computer industries as well as overseeing, writing and editing TWICE's expanded coverage of home-office products and trends. Developed and launched the computer, SOHO and interactive multimedia sections.

Editor/Reporter/Columnist

The New York Daily News
September 1978 - October 1990

Covered breaking stories and wrote features on news, business, technology, sports, lifestyle, entertainment and education.  Created and wrote the Consumer Tech column, which was published by the Chicago Tribune and Knight Ridder Syndicates.

Adjunct Professor/Lecturer

September 1987-June 1990