7004 Boulevard East • Guttenberg, NJ 07093
PHONE 201-854-4778 • FAX 201-854-4810
sdsherwin@aol.com
Summary: Versatile
advertising & corporate communications writer / manager / problem
solver. Adept at meeting ridiculous deadlines & working with
impossible people.
SENIOR COPYWRITER
MILTON SAMUELS ADVERTISING
1993 - Present
HIP
Health Insurance Plans, Brother Consumer Electronics, the Rainforest
Alliance, Warrantech International, Small Business Depot.com, Pitney
Bowes, The Weather Channel, more.
Gold Medal
Winner: 2000 Medical Marketing Association International
Award of Excellence
COPY DIRECTOR
MYRIAD COMMUNICATIONS
1991 - 1993
Responsible for turning dry,
highly technical information into interesting, understandable copy
for collateral and direct mail packages aimed at upper echelon executives
and MIS professionals. Developed stories, assigned writers and edited
"DataBriefs," a 50,000+ circulation magazine for AT&T
ACCUNET (data communications) customers.
PROMOTION/PUBLICITY DIRECTOR
VIARE PUBLISHING
1990 - 1991
Wrote and produced direct
mail, house ads, press releases, media kits for consumer (Video
Review) and trade (TWICE, CARS) publications. Achieved impressive
results within meager budget constraints. Coordinated special events
and trade shows. Hired and supervised outside vendors and
in-house staff.
FREELANCE WRITER/CONSULTANT, 1986 - 1991
Airco/BOC, American Centennial Insurance,
AT&T, Bernards State Bank, Bell Atlantic, Beneficial, Cidex
Computer Systems, Crum & Forster Insurance, The New York Daily
News and many more.
MANAGER, COPY SERVICES
BENEFICIAL CORP.
1983 - 1986
Totally
revamped advertising and promotion materials for this Fortune 500
financial services company and subsidiaries to appeal to a more
upscale audience. Wrote copy, directed ad agencies, vendors and
in-house creative staff.
EDUCATION
The State
University of New York
Advertising & Communications Major
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